Your business deserves to be seen.
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Let's Get Started.
Drawing on experience leading national campaigns, launching products, earning national media coverage, and working alongside some of Canada’s most recognized organizations, my focus for your business is simple:
Build trust. Stand out. Grow.
The next success story could be yours.
Transform your website into a stronger first impression that builds trust and drives inquiries.
Consistent, professional content that keeps your business visible and credible online.
Successful marketing campaigns don’t just generate awareness—they drive action.
Between September 2024 and October 2025, working for Plug'n Drive and in partnership with the sponsors of the Tour, Plug'n Drive campaigns reached more than 2.9 million Canadians, generated over 24.2 million impressions, and helped facilitate thousands of EV test drives.
That work included collaborating with leading organizations such as RBC and NAPA Auto Parts to deliver strategic marketing initiatives with measurable impact.
Building credibility around industry change requires a clear story and the right audience.
Working for Plug'n Drive and in partnership with Uber Canada, our communications and marketing initiatives helped elevate the company’s role in Canada’s electric mobility transition, creating greater awareness around its EV goals and long-term sustainability commitments.
Through targeted messaging and earned media strategy, we secured coverage in major publications including Daily Hive and Electric Autonomy, helping drive national attention toward Uber Canada’s electric vehicle initiatives.
Turning awareness into action is where marketing creates real impact.
Working for Plug'n Drive and in partnership with Toronto Hydro, our marketing and communications campaign connected EV owners with the Smart Charging program, generating hundreds of qualified applications and driving strong participation across the Greater Toronto Area.
Through targeted digital outreach, audience segmentation, and clear value-driven messaging, a complex utility initiative was transformed into a simple, consumer-friendly offering—resulting in high engagement, strong application volume, and consistent conversion from interest to enrollment.
One of the Canadian International AutoShow’s most popular attractions doesn’t happen by accident.
For three consecutive years, my marketing efforts for Plug'n Drive supported the EV Test Drive experience in Toronto, helping position the feature as a must-see attraction for attendees.
Our campaign strategy, promotional content, media relations, and on-site audience engagement contributed to more than 20,000 EV test drives delivered across the indoor and outdoor test tracks during that period.
Generating awareness is valuable. Generating qualified leads is even better.
Working for Plug'n Drive and in partnership with the Business Development Bank of Canada (BDC), our marketing and communications campaign helped connect businesses with expert guidance on EV charging infrastructure, generating more than 100 consultation calls and a strong pipeline of qualified leads.
Through targeted audience segmentation, digital promotion, and clear value-driven messaging, the program was positioned as a practical first step for organizations exploring EV charging solutions, resulting in strong engagement and consistent conversion from interest to booked consultations.
Successful product launches depend on more than awareness—they require the right message, delivered to the right audience, at the right time.
Working for Plug'n Drive and in partnership with Ivy Charging Network, our marketing and go-to-market support for the launch of Ivy Home™ helped bring a new EV charging solution to market through close collaboration with product and sales teams, ensuring a coordinated and effective rollout.
Targeted social media and e-blast campaigns were continuously optimized using engagement data and performance insights to improve reach and conversion outcomes. A pre-launch awareness campaign generated early interest, while support for product page development and cross-functional coordination helped create a seamless customer experience across every stage of the launch.
A selection from my time as the Marketing Lead at Plug'n Drive.
