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Media Relations – Earned Media

Forbes – Increasing ZEVs Adoption Will Be Critical In Decarbonising Canada’s Transportation Sector

The Toronto Star – EV auto pioneer reflects on the past and future

Maclean's – The Power List: Top 10 EV Entrepreneurs

The Globe and Mail – Sky-high gas prices are pushing Canadians to consider electric vehicles

CBC News – Long wait lists, no provincial incentives keep Ontarians from buying EVs, advocate says

Project Management

Uber – Road to Zero Emissions

• Developed and delivered EV 101 presentations for Uber Canada, reaching 5,000+ rideshare drivers through Plug’n Drive’s webinar series.

• Planned, marketed, and executed multiple EV test drive events tailored to Uber drivers, generating hundreds of in-person attendees and strong driver engagement.

Media Release

Earned Media

The Toronto Star – Your Uber may soon be electric

Daily Hive – Uber to be fully electric, zero-emissions platform by 2040

Mobile Syrup – Uber shares key Canadian statistics on its 10th anniversary in the country

Toronto Hydro – EV Smart Charging Pilot Program

• Coordinated the program launch and crafted targeted marketing campaigns to Plug’n Drive’s EV driver audience.

• Successfully garnered hundreds of submissions despite the program being capped at 100 participants, demonstrating high demand and effective outreach.

City of Mississauga – Climate Change Action Plan

• Researched, wrote, and designed an online EV FAQ and myth-busting toolkit for the City’s Climate Change Action Plan.

• Equipped staff with clear, accessible resources to address common EV questions and combat misinformation.

BDC – EV Charging Consultations

• Led the launch and marketing of BDC’s EV Charging consultation program, connecting business owners with Plug’n Drive experts.

• Helped businesses explore how EV charging infrastructure could drive growth and sustainability goals.

Ivy Charging Network – Ivy Home launch

• Managed the full marketing rollout for Ivy Home, including email campaigns, ad copy, and social media.

• Delivered cohesive, multi-channel promotion that built brand awareness and drove interest in Ivy’s home charging solution.

Electricity Canada – Canadian EV Awards

• Directed media relations and marketing for the Canadian EV Awards, a joint initiative with Electricity Canada.

• Elevated the profile of dealerships and utilities leading EV adoption, positioning Plug’n Drive as a national thought leader in clean transportation.